Kathleen Hurley, of Bohemia, Presents Academic Research Before Assumption College Community at Annual Academic Symposium

2017 Apr 27

Kathleen Hurley, of Bohemia, was one of 90 students selected to present an original academic research project at Assumption College's 23rd Annual Undergraduate Symposium, held April 24-25 on the College's Worcester Campus.

The undergraduate symposium serves to highlight the research and scholarly achievements of Assumption students working in collaboration with dedicated faculty mentors. These collaborations represent a model for integrating teaching, original research, and the beneficial effects of peer review in promoting intellectual development and professional growth. The symposium provides the campus community with the opportunity to gain a greater appreciation of and applaud the individual and collective accomplishments of the College's faculty and students.

Hurley, a member of the Class of 2017, presented "Mastering Customer Loyalty". Customer loyalty is commonly misunderstood due to its dynamic nature. This project analyzed the varying components involved in customer loyalty in order to customize loyalty program features that will build the best customer-consumer relationship. .

"The Symposium is one of my favorite moments of the academic year, as it highlights the quality of our students' work and research," said Louise Carroll Keeley, Ph.D., provost and vice president for academic affairs. "This is an occasion of great pride not only for our students and their families, but for the entire Assumption community-especially the faculty advisors who lend their expertise to the students as they puruse research that helps them grow intellectually."

For more information on Assumption, visit www.assumption.edu.